A STUDY ON FACTORS CONSIDERED BY YOUNG CONSUMERS FOR THE PURCHASE OF ONLINE GAMES

1. Ms. Deepali Chaudhary, 2. Prof. (Dr.) Avanish Kumar Tyagi

doi:10.8224/journaloi.v73i4.503

A STUDY ON FACTORS CONSIDERED BY YOUNG CONSUMERS FOR THE PURCHASE OF ONLINE GAMES

लेखक

1. Ms. Deepali Chaudhary, 2. Prof. (Dr.) Avanish Kumar Tyagi

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https://doi.org/10.8224/journaloi.v73i4.503

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Age##common.commaListSeparator## determinants##common.commaListSeparator## online gaming##common.commaListSeparator## purchasing behaviour and young consumers

सार

Globally, playing video games online has grown in popularity recently, particularly among young consumers. As a result, there is increased attention towards this section of the gaming industry. This paper is focused on determinants that play a role in influencing purchases of online games by young consumers. For this purpose, a sample of 100 respondents was collected in Delhi, and descriptive statistics and ANOVA were used for analysis.

प्रकाशित

2024-12-24

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1. Ms. Deepali Chaudhary, 2. Prof. (Dr.) Avanish Kumar Tyagi. (2024). A STUDY ON FACTORS CONSIDERED BY YOUNG CONSUMERS FOR THE PURCHASE OF ONLINE GAMES. Journal of the Oriental Institute, ISSN:0030-5324 UGC CARE Group 1, 73(4), 647–653. https://doi.org/10.8224/journaloi.v73i4.503