Journal of the Oriental Institute, ISSN:0030-5324 UGC CARE Group 1

AN EMPIRICAL INVESTIGATION OF EMOTIONAL INTELLIGENCE FACTORS INFLUENCING MANAGERIAL PERFORMANCE IN LOGISTICS ORGANISATIONS

2026-03-03T10:08:37+00:00

This study examines the relationship between Emotional Intelligence (EI) and Overall Managerial Performance (OPM) among middle-level managers employed in logistics and operations organizations. A comprehensive conceptual model was developed to analyse the influence of key Emotional Intelligence dimensions—self-awareness, self-regulation, motivation, empathy, and relationship management on managerial performance. Primary data were collected from 357 middle-level managers working in shipping and logistics companies located in Thoothukudi, Tamil Nadu, India. The findings reveal that emotional intelligence significantly contributes to managerial performance, with relationship management emerging as the most influential EI dimension. The results underscore the critical role of emotional intelligence in enhancing managerial effectiveness within high-pressure and culturally diverse logistics environments. This study offers valuable theoretical contributions to the emotional intelligence literature and provides practical implications for leadership development, training programs, and organizational policy formulation in the logistics and shipping sector.

OMNICHANNEL RETAIL DYNAMICS AND CONSUMER EXPERIENCE: AN EMPIRICAL ANALYSIS OF PHYSICAL AND DIGITAL TOUCHPOINTS IN RANIPET DISTRICT

2026-03-03T11:44:37+00:00

The retail sector has experienced significant transformation with the emergence of omnichannel strategies that integrate physical and digital shopping environments. This study examines omnichannel retail dynamics and consumer experience with specific reference to physical and digital touchpoints in Ranipet District. The research adopts an empirical approach based on primary data collected from 150 respondents using a structured questionnaire. The analysis focuses on consumer awareness, experience, and satisfaction within an integrated retail framework. Statistical tools, including descriptive analysis and one-sample t-tests, were employed to evaluate consumer perceptions. The findings indicate that consumers demonstrate a high level of awareness regarding omnichannel retail practices and exhibit favorable experiences when interacting across multiple channels. Digital platforms were found to enhance convenience, while physical stores continue to play a complementary role in shaping consumer satisfaction. The study concludes that effective channel integration significantly influences consumer experience and satisfaction, offering valuable implications for retailers seeking to improve customer engagement and service efficiency in evolving retail environments.

DETERMINANTS OF ACCESSIBILITY AND UTILISATION OF CHILD HEALTHCARE SERVICES IN SALEM DISTRICT, TAMIL NADU

2026-03-06T09:22:43+00:00

This study examines the determinants of accessibility and utilisation of child healthcare services in Salem District, Tamil Nadu. The research is based on primary data collected from 150 respondents using a structured questionnaire. The study analyses demographic characteristics and evaluates accessibility and utilisation levels through a one-sample t-test. The findings reveal that child healthcare services are reasonably accessible, with significant availability of healthcare centres, essential medicines, and immunisation services. The results further indicate that utilisation of services, including regular health check-ups and timely immunisation, is statistically significant and above the average level. Socioeconomic status, education, awareness, and infrastructure facilities are identified as key determinants influencing healthcare-seeking behaviour. Despite overall satisfactory access, challenges such as transportation and waiting time require improvement. The study concludes that strengthening healthcare infrastructure, enhancing awareness programmes, and improving service efficiency can further promote equitable and effective child healthcare utilisation in Salem District.

MYTHOLOGICAL SYMBOLISM AND ARCHITECTURAL REPRESENTATION OF DOGS IN HINDU TRADITION

2026-03-13T05:23:49+00:00

Dogs occupy a distinctive yet often overlooked place within Hindu mythology, ritual practice, and sacred architecture. This paper aims to examine the mythological significance, symbolic roles, and architectural representations of dogs in Hindu tradition and regional cultural practices. The study adopts a qualitative methodology based on textual analysis of Hindu scriptures and folklore, along with visual and architectural documentation of temple sculptures, iconography, and memorial structures across selected sites in India. The findings reveal that dogs are symbolically associated with protection, loyalty, and liminality, often appearing as companions or vahana of deities such as Bhairava, Dattatreya, and Khandoba, and are represented through diverse sculptural and architectural forms in temples and memorials. The study concludes that these representations demonstrate how mythological symbolism is embedded within built heritage, reflecting the cultural relationship between animals, belief systems, and sacred spaces in Hindu tradition.

PHYTOCHEMICAL SCREENING AND PHARMACOLOGICAL EVALUATION OF LEAVES AND SEEDS OF RICINUS COMMUNIS L.

2026-03-24T04:35:20+00:00

Medicinal plants are important sources of bioactive compounds used in pharmaceutical and traditional medicine systems. The present study investigates the phytochemical composition and pharmacological activities of leaf and seed extracts of Ricinus communis. Plant extracts were prepared using methanol and ethanol solvents and evaluated through qualitative phytochemical screening. Antioxidant, antibacterial, and anti-inflammatory activities were also examined using standard assays. The results showed that the plant extracts contain significant phytochemicals such as alkaloids, flavonoids, tannins, saponins, glycosides, and phenolic compounds. The extracts exhibited considerable antioxidant and antimicrobial activities against tested pathogens. These findings confirm that Ricinus communis possesses important bioactive compounds with potential pharmacological applications.

PHYTOPLASMA-ASSOCIATED REVERSE METAMORPHOSIS: A COMPARATIVE DNA METHYLOME ANALYSIS IN SESAMUM INDICUM

2026-03-31T11:59:26+00:00

Phytoplasma infection in Sesamum indicum induces severe morphological abnormalities such as phyllody, characterized by the transformation of floral organs into leaf-like structures. This phenomenon represents retrograde metamorphosis, where reproductive organs revert to vegetative identity. The present study investigates genome-wide DNA methylation changes associated with phytoplasma infection using Whole Genome Bisulfite Sequencing (WGBS) and methylation-sensitive PCR approaches. Comparative methylome profiling between healthy and infected plants revealed global hypomethylation, particularly in the CHH context, along with locus-specific hypermethylation in genes associated with development and Défense. Differentially methylated cytosines (DMCs) were predominantly located in intergenic and promoter regions, suggesting epigenetic regulation of gene expression. The findings highlight the critical role of DNA methylation in phytoplasma-induced phenotypic plasticity and provide insights into molecular mechanisms underlying retrograde metamorphosis.

MAHATMA AND THE RAMS: A STUDY OF VISUAL-LITERARY RECREATION OF THE HISTORY OF THEO-POLITICAL HINDU IDENTITY IN POST-PARTITION INDIA.

2026-04-01T11:12:55+00:00

This paper explores the visual and literary recreation of the Theo-Political Hindu identity in post-partition India. It examines how the secondary witnessing of India's partition contributed to a militant Hindu-Muslim political binary, which was later reshaped after the assassination of M. K. Gandhi. Focusing on Hey Ram and The Great Indian Novel, the study discusses how Mythistory and lived history can be expressed in an epic mode. Drawing on the writings of Gandhi’s contemporaries, including J. B. Kripalani, Syama Prasad Mookerjee, and Nathuram Godse, it argues that Saket Ram, the protagonist of Hey Ram, symbolizes the Hindu intelligentsia of the partition period. The paper concludes that Gandhi’s assassination halted the militant Hindutva expansion, reshaping Indian secularism into a more inclusive identity.

SEASONAL VARIATION OF PHYLLOSPHERIC MICROFLORA OF SUGARCANE CROP IN AMBEDKAR NAGAR DISTRICT, U.P.

2026-04-06T10:36:23+00:00

The phyllosphere, representing the aerial surfaces of plants, harbors diverse microbial communities including bacteria, fungi, and yeasts. These microorganisms play a crucial role in plant growth, health, and productivity. The present study investigates the seasonal variation of phyllospheric microflora associated with sugarcane (Saccharum officinarum L.) in Ambedkar Nagar district, Uttar Pradesh. Leaf samples were collected during three major seasons (summer, rainy, and winter) and analyzed using standard microbiological techniques. The results revealed significant variation in microbial population density and diversity across seasons, with maximum microbial load observed during the rainy season and minimum during winter. The study highlights the influence of climatic factors such as temperature, humidity, and rainfall on phyllospheric microbial dynamics.

IMPACT OF GREEN CLAIMS ON COSMETIC BRAND PERCEPTION AMONG GEN Z AND MILLENNIAL WOMEN IN VELLORE CITY

2026-04-06T10:56:33+00:00

This study examines the impact of green claims on cosmetic brand perception among Gen Z and Millennial women in Vellore City. With the increasing emphasis on sustainability, cosmetic brands are actively using green claims such as eco-friendly ingredients, cruelty-free practices, and sustainable packaging to influence consumer attitudes. The study adopts a descriptive research design and is based on primary data collected from 120 respondents using a structured questionnaire. Statistical tools such as percentage analysis and one-sample t-test were employed to analyze the data. The findings reveal that green claims significantly influence consumer behaviour and positively shape brand perception. Factors such as credibility, transparency, social media influence, and environmental awareness play a crucial role in determining the effectiveness of green claims. The study concludes that authentic and transparent green marketing strategies enhance consumer trust and strengthen brand perception among young female consumers in the cosmetic industry.

ROOT SYSTEM COMPLEMENTARITY ENHANCES MINERAL NUTRIENT ACQUISITION IN CHICKPEA–PEA INTERSPECIFIC INTERACTIONS

2026-04-08T10:10:26+00:00

Plant adaptation to a particular environment and evolution depend largely on their ability to acquire nutrients from the soil. Roots play an essential role in nutrient acquisition, thus influencing plant growth and productivity. With the rise in global population, to meet the food demand, several strategies have been adopted worldwide to increase the yield. One such strategy is intercropping, which reduces the land requirement and also positively influences plant growth. To date, numerous studies of intercropping systems have been well reported, which have been known to increase the productivity of the crop. The most common among them are cereals and legumes. However, studies involving legume-legume intercropping system is scarce. In this study, we investigated the effects of interspecific root interaction between chickpea (Cicer arietinum) and pea (Pisum sativum) on nutrient uptake, rhizosphere nutrient availability, and plant growth performance. Overall, our findings suggest that interspecific root interaction between chickpea and pea promotes rhizosphere modification and nutrient acquisition, ultimately enhancing plant growth. This study highlights the importance of root-mediated processes in legume–legume interactions and provides insights into potential strategies for improving nutrient use efficiency in mixed cropping systems.