A STUDY ON FACTORS CONSIDERED BY YOUNG CONSUMERS FOR THE PURCHASE OF ONLINE GAMES

Authors

  • 1. Ms. Deepali Chaudhary, 2. Prof. (Dr.) Avanish Kumar Tyagi

DOI:

https://doi.org/10.8224/journaloi.v73i4.503

Keywords:

Age, determinants, online gaming, purchasing behaviour and young consumers

Abstract

Globally, playing video games online has grown in popularity recently, particularly among young consumers. As a result, there is increased attention towards this section of the gaming industry. This paper is focused on determinants that play a role in influencing purchases of online games by young consumers. For this purpose, a sample of 100 respondents was collected in Delhi, and descriptive statistics and ANOVA were used for analysis.

Published

2000

How to Cite

1. Ms. Deepali Chaudhary, 2. Prof. (Dr.) Avanish Kumar Tyagi. (2024). A STUDY ON FACTORS CONSIDERED BY YOUNG CONSUMERS FOR THE PURCHASE OF ONLINE GAMES. Journal of the Oriental Institute, ISSN:0030-5324 UGC CARE Group 1, 73(4), 647–653. https://doi.org/10.8224/journaloi.v73i4.503

Issue

Vol. 73 No. 4 (2024): December

Section

Articles

License

Copyright (c) 2024 Copyright (c)https://creativecommons.org/liceses/by-nc-nd/4.0