Journal of the Oriental Institute, ISSN:0030-5324 UGC CARE Group 1
https://journaloi.com/index.php/JOI
<p><strong><img src="https://journaloi.com/public/site/images/journaloi/journaloi-cover.jpg" alt="" width="185" height="239" /></strong></p> <p><strong>Kindly email your paper on Email id: [email protected]</strong></p>en-US[email protected] (Editor)[email protected] (Editor)Tue, 03 Mar 2026 10:02:42 +0000OJS 3.3.0.7http://blogs.law.harvard.edu/tech/rss60AN EMPIRICAL INVESTIGATION OF EMOTIONAL INTELLIGENCE FACTORS INFLUENCING MANAGERIAL PERFORMANCE IN LOGISTICS ORGANISATIONS
https://journaloi.com/index.php/JOI/article/view/1044
<p>This study examines the relationship between Emotional Intelligence (EI) and Overall Managerial Performance (OPM) among middle-level managers employed in logistics and operations organizations. A comprehensive conceptual model was developed to analyse the influence of key Emotional Intelligence dimensions—self-awareness, self-regulation, motivation, empathy, and relationship management on managerial performance. Primary data were collected from 357 middle-level managers working in shipping and logistics companies located in Thoothukudi, Tamil Nadu, India. The findings reveal that emotional intelligence significantly contributes to managerial performance, with relationship management emerging as the most influential EI dimension. The results underscore the critical role of emotional intelligence in enhancing managerial effectiveness within high-pressure and culturally diverse logistics environments. This study offers valuable theoretical contributions to the emotional intelligence literature and provides practical implications for leadership development, training programs, and organizational policy formulation in the logistics and shipping sector.</p>Dr.T.Rita Rebekah, M.Fatima Lucia Sheeba
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https://journaloi.com/index.php/JOI/article/view/1044Tue, 03 Mar 2026 00:00:00 +0000OMNICHANNEL RETAIL DYNAMICS AND CONSUMER EXPERIENCE: AN EMPIRICAL ANALYSIS OF PHYSICAL AND DIGITAL TOUCHPOINTS IN RANIPET DISTRICT
https://journaloi.com/index.php/JOI/article/view/1045
<p>The retail sector has experienced significant transformation with the emergence of omnichannel strategies that integrate physical and digital shopping environments. This study examines omnichannel retail dynamics and consumer experience with specific reference to physical and digital touchpoints in Ranipet District. The research adopts an empirical approach based on primary data collected from 150 respondents using a structured questionnaire. The analysis focuses on consumer awareness, experience, and satisfaction within an integrated retail framework. Statistical tools, including descriptive analysis and one-sample t-tests, were employed to evaluate consumer perceptions. The findings indicate that consumers demonstrate a high level of awareness regarding omnichannel retail practices and exhibit favorable experiences when interacting across multiple channels. Digital platforms were found to enhance convenience, while physical stores continue to play a complementary role in shaping consumer satisfaction. The study concludes that effective channel integration significantly influences consumer experience and satisfaction, offering valuable implications for retailers seeking to improve customer engagement and service efficiency in evolving retail environments.</p>Dr. B. BHUVANESWARI
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https://journaloi.com/index.php/JOI/article/view/1045Tue, 03 Mar 2026 00:00:00 +0000DETERMINANTS OF ACCESSIBILITY AND UTILISATION OF CHILD HEALTHCARE SERVICES IN SALEM DISTRICT, TAMIL NADU
https://journaloi.com/index.php/JOI/article/view/1048
<p>This study examines the determinants of accessibility and utilisation of child healthcare services in Salem District, Tamil Nadu. The research is based on primary data collected from 150 respondents using a structured questionnaire. The study analyses demographic characteristics and evaluates accessibility and utilisation levels through a one-sample t-test. The findings reveal that child healthcare services are reasonably accessible, with significant availability of healthcare centres, essential medicines, and immunisation services. The results further indicate that utilisation of services, including regular health check-ups and timely immunisation, is statistically significant and above the average level. Socioeconomic status, education, awareness, and infrastructure facilities are identified as key determinants influencing healthcare-seeking behaviour. Despite overall satisfactory access, challenges such as transportation and waiting time require improvement. The study concludes that strengthening healthcare infrastructure, enhancing awareness programmes, and improving service efficiency can further promote equitable and effective child healthcare utilisation in Salem District.</p>D. PARAMESWARAN, Dr. M. SENTHILKUMAR
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https://journaloi.com/index.php/JOI/article/view/1048Fri, 06 Mar 2026 00:00:00 +0000MYTHOLOGICAL SYMBOLISM AND ARCHITECTURAL REPRESENTATION OF DOGS IN HINDU TRADITION
https://journaloi.com/index.php/JOI/article/view/1052
<p>Dogs occupy a distinctive yet often overlooked place within Hindu mythology, ritual practice, and sacred architecture. This paper aims to examine the mythological significance, symbolic roles, and architectural representations of dogs in Hindu tradition and regional cultural practices. The study adopts a qualitative methodology based on textual analysis of Hindu scriptures and folklore, along with visual and architectural documentation of temple sculptures, iconography, and memorial structures across selected sites in India. The findings reveal that dogs are symbolically associated with protection, loyalty, and liminality, often appearing as companions or <em>vahana</em> of deities such as <em>Bhairava, Dattatreya</em>, and <em>Khandoba</em>, and are represented through diverse sculptural and architectural forms in temples and memorials. The study concludes that these representations demonstrate how mythological symbolism is embedded within built heritage, reflecting the cultural relationship between animals, belief systems, and sacred spaces in Hindu tradition.</p>Ar. Nikita Mahajani
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https://journaloi.com/index.php/JOI/article/view/1052Fri, 13 Mar 2026 00:00:00 +0000