Social Media and Financial Literacy:  The Rise of Influencer Marketing

Dr. N. Sumathy,

doi:10.8224/journaloi.v72i1.22

Social Media and Financial Literacy: The Rise of Influencer Marketing

लेखक

Dr. N. Sumathy,

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https://doi.org/10.8224/journaloi.v72i1.22

सार

This research explores the growing trend of influencer marketing in promoting financial products and literacy content on social media platforms. It analyzes the effectiveness of influencer marketing in reaching new audiences and its potential impact on financial literacy awareness and decision-making.

प्रकाशित

2024-06-12

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Dr. N. Sumathy,. (2024). Social Media and Financial Literacy: The Rise of Influencer Marketing. Journal of the Oriental Institute, ISSN:0030-5324 UGC CARE Group 1, 72(1), 1–11. https://doi.org/10.8224/journaloi.v72i1.22