Social Media and Financial Literacy: The Rise of Influencer Marketing

Authors

  • Dr. N. Sumathy,

DOI:

https://doi.org/10.8224/journaloi.v72i1.22

Abstract

This research explores the growing trend of influencer marketing in promoting financial products and literacy content on social media platforms. It analyzes the effectiveness of influencer marketing in reaching new audiences and its potential impact on financial literacy awareness and decision-making.

Published

2000

How to Cite

Dr. N. Sumathy,. (2024). Social Media and Financial Literacy: The Rise of Influencer Marketing. Journal of the Oriental Institute, ISSN:0030-5324 UGC CARE Group 1, 72(1), 1–11. https://doi.org/10.8224/journaloi.v72i1.22

Issue

Vol. 72 No. 1 (2023): March

Section

Articles

License

Copyright (c) 2023 © 2023 by The Authors. Creative Commons License This journal is licensed under a Creative Commons Attribution 4.0 International License.