NATURE AND TOURISM IN HARMONY: KERALA’S ECOTOURISM JOURNEY

Abstract

Kerala’s ecotourism model stands as a shining example of how to strike a delicate balance between nature and nurture. By placing the spotlight on community engagement, conservation, and responsible travel, the state has crafted a tourism framework that walks the talk of sustainability. Through initiatives such as wildlife sanctuaries, nature-based activities, and eco-friendly accommodations, Kerala has embraced a greener path, minimizing environmental footprints while sowing seeds of economic prosperity in local communities. Involving local residents in the planning, management, and operations of ecotourism ventures has proven to be the linchpin of Kerala's success. This inclusive approach has not only created job opportunities but also cultivated a sense of ownership and environmental stewardship among the people. Programs like the Responsible Tourism Mission are the icing on the cake, championing local sourcing, cultural exchanges, and empowering artisans, farmers, and small businesses to thrive in their backyard. This paper argues that Kerala’s ecotourism model can serve as a beacon for sustainable tourism when adapted thoughtfully to local contexts. By blending environmental sensitivity, community participation, and sustainable practices, this model offers a road map for redefining tourism on a global scale. Highlighting the highs and lows of Kerala’s approach, this study provides food for thought for policymakers, tourism operators, and conservationists eager to rewrite the rules of sustainable tourism.