DIGITAL MARKETING STRATEGIES BY SOCIAL ENTREPRENEURS: IMPLICATIONS FOR SOCIAL ENTREPRENEURS

Authors

  • 1. H Lamminlun Neihsial, 2 Prof. (Dr.) Broto Rauth Bhardwaj

DOI:

https://doi.org/10.8224/journaloi.v73i4.416

Abstract

The purpose of the paper is to identify the various digital marketing strategies that can provide the platform for the social entrepreneurs to launch their products and services to digital customers.

The research methodology includes the various case study method that allows the researcher to capture the various methodologies of creating the digital marketing platform for the social entrepreneurs for their products and services. 

The findings suggest that the social entrepreneurs can use the digital marketing platform including Facebook, Instagram and Google other platforms to launch their businesses online mostly free of cost till they can acquire their first customer. Then they can go ahead with expansion of their products and services to larger audience.

The implications include the various tools of digital marketing and their applications for enhancing SMEs and small business during their launch.

The social implications include the encouragement to the social entrepreneurs for enhancing their business and self-generating business.

Published

2000

How to Cite

1. H Lamminlun Neihsial, 2 Prof. (Dr.) Broto Rauth Bhardwaj. (2024). DIGITAL MARKETING STRATEGIES BY SOCIAL ENTREPRENEURS: IMPLICATIONS FOR SOCIAL ENTREPRENEURS. Journal of the Oriental Institute, ISSN:0030-5324 UGC CARE Group 1, 73(4), 199–210. https://doi.org/10.8224/journaloi.v73i4.416

Issue

Section

Articles