ENTREPRENEURIAL INTENTIONS IN THE AGE OF ARTIFICIAL INTELLIGENCE (IA): A MULTIFACETED PERSPECTIVE

लेखक

  • Mr. H. Lamminlun Neihsial

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https://doi.org/10.8224/journaloi.v71i2.579

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Entrepreneurial Intentions##common.commaListSeparator## AI##common.commaListSeparator## Self-Efficacy##common.commaListSeparator## Perceived Control

सार

An important concept in entrepreneurship research, entrepreneurial intentions are thoroughly reviewed in this work. Based on well-known theories and empirical data, we analyse entrepreneurial intentions as: (1) a self-efficacious, goal-oriented mental state motivated by personal ambitions; (2) a cognitive prelude to action mediated by perceived behavioural control and attitude towards entrepreneurship; (3) a dynamic and changing construct influenced by social, environmental, and individual factors; and (4) a complex idea with multiple dimensions and influencing factors. We also explore new trends in the sector, emphasising how entrepreneurial ambitions are changing in response to societal changes, rapid technical breakthroughs, and shifting economic realities. We specifically look at how artificial intelligence (AI) has a big influence on entrepreneurial inclinations. Researchers can better understand the factors that influence entrepreneurial behaviour and create efficient interventions to promote entrepreneurial activity in the era of artificial intelligence by looking at entrepreneurial intentions from a variety of angles and taking into account the significant impact of AI. In order to comprehend and assist the upcoming generation of entrepreneurs in this quickly evolving technology landscape, it will be essential to do continuous research on entrepreneurial intentions as the world changes.

प्रकाशित

2025-01-21

अंक

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