An Analysis of the Impact of Artificial Intelligence on Consumer Buying Behavior of Laptops in Delhi, Noida and Gurgaon Region

सार

In today's digital landscape, Artificial Intelligence (AI) stands out as a game-changer affecting consumer purchasing decisions, especially in the electronics and laptop sector. In the present study, the effect of AI on consumer buying behavior was done with respect to the purchase of laptop in Delhi, Noida and Gurgaon area. This research investigates the impact of AI-powered technologies like recommendation engines, chatbots, comparison search engines, tailored ads, and AI-powered search engines on consumer decisions, brand choices, and buying trends. The quantitative and descriptive research design was used and primary data was gathered from 390 respondents using a structured questionnaire. The hypotheses were tested and analyzed with the use of SPSS software, which included: Pearson correlation, Independent samples t-test, One-way ANOVA, Chi-Square test and One-Sample t-test. The results reveal that there is a high positive correlation between AI influence and consumer buying behavior, showing that AI has an impact on the purchasing decision of laptops. The research also shows that there are significant moderations in AI influence across demographic factors including age, education, occupation, and income, but not for gender. AI-powered laptops also garnered high preference from consumers, as did AI-assisted purchasing platforms. According to the research, AI improves the consumer's awareness, personalization, ease of the shopping experience, and consumers' confidence when purchasing laptops in the urban market of Delhi NCR.