EXPLOITING AND DEVELOPING COLLECTIVE MARKS AND CERTIFICATION MARKS FOR KEY PRODUCTS IN THE MEKONG DELTA REGION IN THE CONTEXT OF DIGITAL TRANSFORMATION

Abstract

The study analyzes the current situation, opportunities, and solutions for exploiting and developing collective marks and certification marks of key products in the Mekong Delta (MD) in the context of digital transformation. The study shows that although the MD possesses 471 protected collective and certification marks, the level of digital technology application in managing, exploiting, and developing these brands remains very limited. This study emphasizes the role of digital transformation in digitizing intellectual property data, product traceability, e-commerce, and big data analytics to enhance the intellectual property value of key products. On that basis, several policy implications are proposed to promote the exploitation and development of collective and certification marks for key products in the MD in the digital transformation context.