ASSESSMENT OF THE MEASURES INITIATED BY THE GOVERNMENT FOR THE PROMOTION OF TOURISM IN THE RAMAYANA CIRCUIT OF UTTAR PRADESH

Abstract

This study critically examines the initiatives instigated by the Government of Uttar Pradesh to enhance tourism along the Ramayana Circuit. This circuit encompasses significant religious, historical, cultural, and natural sites associated with the epic Ramayana, which have emerged as major tourist attractions. The study investigates government policies, infrastructure improvements, marketing strategies, and their impact on regional economic development and social advancement. Employing a mixed-methods approach, the paper analyses both statistical and descriptive data to evaluate the effectiveness of these initiatives.