The Rise of Live Streaming Commerce: A New Era of Interactive Shopping

Abstract

This paper explores the growing trend of live streaming commerce, where businesses use live video platforms to showcase products and interact with customers in real-time. It examines the benefits of live streaming for both businesses and consumers, including increased engagement, personalized recommendations, and a more interactive shopping experience. The research may analyze the different platforms and strategies used for live streaming commerce and discuss its potential impact on traditional e-commerce models.