The Impact of Social Media Influencers on Consumer Purchasing Decisions in E-commerce

Authors

  • Dr.Tapas Pal Majumdar

DOI:

https://doi.org/10.8224/journaloi.v71i2.53

Abstract

This paper investigates the influence of social media influencers on consumer behavior in e-commerce. It examines how influencer marketing strategies, product endorsements, and sponsored content shape consumer preferences and purchasing decisions. The research may analyze data on influencer engagement and its correlation with online sales, exploring the effectiveness of different influencer types and marketing campaigns.

Published

2000

How to Cite

Dr.Tapas Pal Majumdar. (2024). The Impact of Social Media Influencers on Consumer Purchasing Decisions in E-commerce. Journal of the Oriental Institute, ISSN:0030-5324 UGC CARE Group 1, 71(2), 01–15. https://doi.org/10.8224/journaloi.v71i2.53

Issue

Section

Articles