The Rise of Omnichannel Retailing: Blending Online and Offline Experiences for Customer Satisfaction

Abstract

This paper explores the growing trend of omnichannel retailing, which integrates online and offline shopping experiences. It examines how businesses can leverage various channels (physical stores, websites, mobile apps) to create a seamless and convenient customer journey. The research may analyze the benefits of omnichannel strategies for both businesses and consumers, discussing the challenges and opportunities associated with this approach.