A STUDY ON SOCIO ECONOMIC FACTORS INFLUENCING THE INVESTMENT BEHAVIOR OF WOMEN INVESTORS

Abstract

The study investigates the socio-economic, demographic, and behavioral factors influencing the investment behavior of women investors. Primary data was collected through a structured questionnaire administered to women investors within the selected geographical region(Hyderabad, Telangana), while secondary data was obtained from journals, government reports, and authentic online sources to support the empirical findings. The collected data was analysed using SPSS software, where descriptive statistics such as frequencies, percentages, and charts were used to present demographic and socio-economic profiles. Inferential statistics, including the Chi-square test, were employed to examine the association between demographic and socio-economic variables and investment behavior. The findings revealed that socio-economic variables such as income, education, and occupation significantly influence women’s investment choices. Demographic factors were found to be closely related to how women engage in financial discussions within their families and communities. Furthermore, behavioral aspects such as risk perception and financial confidence play a vital role in shaping the investment patterns of women investors.