SUPPLY CHAIN TACTICS OF RICE MERCHANTS USING BLOCKCHAIN TECHNOLOGY: A STUDY WITH REFERENCE TO ARNI BLOCK

Abstract

The study explores the supply chain tactics of rice merchants in Arni Block with special reference to blockchain technology adoption. The demographic profile reveals that rice trading is predominantly male-driven, with middle-aged and experienced merchants forming the backbone of the sector. While traditional methods still dominate, blockchain is gradually gaining attention, particularly among urban merchants who are open to innovative practices. Perception analysis using t-test results indicates that merchants strongly believe blockchain enhances trust, transparency, competitiveness, and sustainability in rice trading. Although its effectiveness in inventory management and payment efficiency is rated relatively lower, the overall response remains positive. The chi-square test confirms significant associations between demographic and operational factors such as gender, age, experience, location, and trading method and perceptions of blockchain. These findings highlight the potential of blockchain to transform rice supply chains, provided that adequate training, awareness programs, and policy support are introduced to accelerate adoption.