ROLE OF SOCIAL NETWORKING SITES IN PROMOTING LIBRARY SERVICES AT INDIAN INSTITUTE OF MANAGEMENT LUCKNOW: A STUDY

Abstract

Academic institutions now use social networking sites to guide their communication methods, also for library outreach. This research examines the use of Facebook, Twitter, Instagram and LinkedIn by the Indian Institute of Management Lucknow (IIML) to advertise library services. User activity, noticing of these services and satisfaction are the subjects of this research. Analysis of content and surveys demonstrate how well SNS help library staff communicate, stay relevant and distribute information to users. According to the research, users like the quick updates and wide variety of materials on SNS, but there are challenges in getting people involved and customizing offerings. The study advises academic libraries to plan better content, take user feedback into account and cooperate with departments to maximize the benefits SNS offer for education and learning.