ECOTOURISM: A SUSTAINABLE ALTERNATIVE TO MASS TOURISM

Abstract

The global tourism industry has witnessed significant growth, contributing substantially to economic development and employment. However, the rise of mass tourism has led to environmental degradation and socio-cultural disruptions. In response, ecotourism has emerged as a sustainable alternative, emphasizing environmental conservation, community involvement, and cultural preservation. This article explores the evolution, principles, and current trends in ecotourism, highlighting its role in promoting sustainable development.