A STUDY ON PART AND POWER OF DATA MINING IN BUSINESS ANALYTICS

Abstract

In today's modern environment, businesses face numerous opportunities and challenges in order to satisfy their customers. Business analytics is important because it utilizes various technologies such as data management, data mining, and other techniques to help businesses better understand their customers. This research focused on learning about various data mining tools and technologies, as well as analyzing the challenges, and effects of data mining on business analytics. The necessary data is gathered by secondary data and the study makes recommendations on how to use data mining.