TRANSFORMATION THROUGH DIGITALIZATION CONCERNING AGRICULTURE AND ALLIED ACTIVITIES AMONG RURAL FARMERS

Abstract

In rural areas, the increase in digitalization happened in various aspects. But, with regard to agricultural and allied activities, there is still a lack of awareness in the villages. This was the main objective of studying the villages which can make us understand many facts which are unable to fix in the macro level of programs. The study belongs to survey research. Questionnaires were prepared and developed with the consultation of agriculturist and two economic professors for content and construct validity. The investigator has also approached many agriculturists to understand the stems to be placed in the Questionnaire. After collecting many numbers of items, he himself scrutinized the items and sequentially altered them. After framing the rough draft, he approached the 3 rural village agriculturists who were selected randomly for the pilot study. Based on the response given the investigator fine-tuned the Questionnaire. Investigators have accumulated essential information from the randomly picked three villages from the Mandya district to do a pilot survey to collect primary data directly from thirty-two farmers.