Social Media and Dalits: Representation, Issues, and Coverage

Abstract

In the digital age, social media has become a potent tool for amplifying marginalized voices, shaping discourse, and catalyzing social and political movements. This study focuses on the role of social media in empowering Dalits, who are a marginalized, under-represented and misrepresented community especially with reference to the mainstream media. Through a content analysis of the Twitter handles of some Dalit social media influencers from April to June 2023, we explore how Dalits utilize social media to raise their voices, engage with issues, and challenge dominant narratives. In addition to the online content analysis, a few case studies have been taken with reference to political, social and economic issues which have gained relevance in the past 4-5 years. The analysis reveals strategies employed by Dalit influencers, including hashtag activism, pan-platform engagement, and impact on governance. While social media offers transformative potential, it also presents challenges like disinformation and bias. This research underscores the power of alternative media in fostering inclusivity and shaping the future of public discourse.