LEGAL DIMENSIONS OF CORPORATE SOCIAL RESPONSIBILITY AND CORPORATE GOVERNANCE: SPECIAL REFERENCE TO INDIA’S SELECTED CORPORATE SECTORS
DOI:
https://doi.org/10.8224/journaloi.v73i2.161Keywords:
Social Acceptability, Community, Corporate Social Responsibility, Corporate GovernanceAbstract
Introduction: This study looks at the theoretical foundations of CSR and potential effects on the firm's competitiveness in terms of social acceptability in the community and society. Methodology: The study contains the data and text information that represents both quantitative and qualitative information. The proposed study is exploratory and analytical in nature. In the first phase different theoretical facts are explored by reviewing different related literatures. The analytical method is adopted in the second phase with an empirical approach of facts based upon the evidence of existing facts and material. In the preparation of the presentation both kinds of approaches have been adopted. (Kapoor & Kapoor, 2020)
Sampling Design: It includes the target population, sampling frame, the basis of selection of sample and sample companies.
Result and Findings: The CSR and resultant reputation for the company in terms of increased trust has improved the brand identity as we can verify from the positive reputation enjoyed by many. (Ezhilarasi, 2019)
Conclusion: This study further examines the studies relating to the contribution of CSR activities to the competitive advantage of the company. An organization's CSR goals can be greatly aided by human resource specialists and Corporate Governance. Employee engagement is a key success element for CSR performance, and as such, it has been taken into account while analysing the relevance and study's scope. (Kumar & Zattoni, 2018)