AFFECTIVE COMMITMENT AS A MEDIATOR: LINKING JOB HOPPING INTENTION TO TURNOVER BEHAVIOUR IN THE BANKING SECTOR

Abstract

Modernization of banks especially after Basel-1 and Basel-2 Norms has led to a drift in the
working of banks and banking sector in India. Opening up of new banks, especially in the
private sector, not only raises the standard of professionalism in banking, rather gave a new
direction to the adoption of marketing strategies which banks need to hold and continue in
order to establish themselves and survive. Similarly, the operations of the bankers demanded
for a multi-dimensional approach and merely from being a financial institution meant for
accepting deposits and lending loans, banks turned out to be the pioneers in technology
adoption and hiring one of the major chunk of tech-savvy and financial knowledge
acquainted job aspirants.