A STUDY ON IMPLEMENTATION AND AWARENESS OF ECO-FRIENDLY BANKING OPERATIONS IN VELLORE DISTRICT

Abstract

In recent years, the concept of green banking has emerged as a vital strategy for promoting environmental sustainability in the financial sector. This study focuses on examining the implementation and awareness of eco-friendly banking operations among banks and customers in Vellore District. The primary aim is to assess how effectively green banking initiatives such as paperless transactions, online banking, energy-efficient branches, and green loans are being adopted and perceived in the region. Data were collected from bank employees and customers through structured questionnaires and analysed using suitable statistical tools. The findings reveal that while the majority of banks have implemented eco-friendly practices in their operations, the awareness and participation levels among customers remain moderate. Institutional efforts such as digitalization, solar-powered ATMs, and awareness campaigns are contributing positively to environmental outcomes but need stronger promotion and policy support. The study concludes that strengthening green awareness programs, employee training, and customer education will enhance the overall sustainability impact of banking operations in Vellore District.