1. Ms. Muskan Sharma, 2. Prof. (Dr) Broto Bhardwaj. INFLUENCE OF CONTENT MARKETING & E-WOM STRATEGIES ON CONSUMERS’ CASUAL DINING BEHAVIOR: A STUDY OF GEN Z’S SOCIAL MEDIA MARKETING ENGAGEMENT AND USAGE. journaloi [Internet]. 2025 Mar. 29 [cited 2025 Apr. 4];73(4):1339-62. Available from: https://journaloi.com/index.php/JOI/article/view/736