S. Deivayanai and Dr. M. Chandran,. ROLE OF DEMOGRAPHICS IN THE CLASSIFICATION OF BRAND DOFORMITY AND BRAND LOYALTY PERCEPTION OF CONSUMERS – A STUDY WITH REFERENCE TELECOMMUNICATION SERVICES IN CHENNAI. journaloi [Internet]. 2024 Jul. 31 [cited 2024 Nov. 22];73(2):462-73. Available from: https://journaloi.com/index.php/JOI/article/view/152