1. MR. V. VIJAY SWAMINATHAN , 2. M/S K. ARUNA , 3. MRS. P. CHITRA , 4. MRS. MANGAIYARKARASI , 5. DR. N DEEPA , 6. MR. R. RAJESH. “THE ROLE OF BUSINESS ANALYTICS IN STRATEGIC DECISION MAKING”. Journal of the Oriental Institute, ISSN:0030-5324 UGC CARE Group 1 74, no. 1 (March 7, 2025): 481–491. Accessed April 4, 2025. https://journaloi.com/index.php/JOI/article/view/691.