1. Ms. Aparna Vats , 2. Prof. (Dr) Broto Bhardwaj. “INFLUENCE OF PRODUCT AND SERVICE ATTRIBUTES OF HEALTH AND WELLNESS PRODUCTS USING NEUROMARKETING SUSTAINABLE STRATEGIES”. Journal of the Oriental Institute, ISSN:0030-5324 UGC CARE Group 1, vol. 73, no. 3, Apr. 2025, pp. 1772-83, doi:10.8224/journaloi.v73i3.738.