1. Ms. Muskan Sharma, 2. Prof. (Dr) Broto Bhardwaj. “INFLUENCE OF CONTENT MARKETING & E-WOM STRATEGIES ON CONSUMERS’ CASUAL DINING BEHAVIOR: A STUDY OF GEN Z’S SOCIAL MEDIA MARKETING ENGAGEMENT AND USAGE”. Journal of the Oriental Institute, ISSN:0030-5324 UGC CARE Group 1, vol. 73, no. 4, Mar. 2025, pp. 1339-62, doi:10.8224/journaloi.v73i4.736.