Avinash Panda, Dr.B.C.M. Patnaik, Dr.Ipseeta Satpathy,. “Consumer Buying Behavior Towards Digital Marketing: A Review”. Journal of the Oriental Institute, ISSN:0030-5324 UGC CARE Group 1, vol. 73, no. 2, July 2024, pp. 419-31, doi:10.8224/journaloi.v73i2.146.