Dr. B. BHUVANESWARI. “OMNICHANNEL RETAIL DYNAMICS AND CONSUMER EXPERIENCE: AN EMPIRICAL ANALYSIS OF PHYSICAL AND DIGITAL TOUCHPOINTS IN RANIPET DISTRICT”. Journal of the Oriental Institute, ISSN:0030-5324 UGC CARE Group 1, vol. 75, no. 1, Mar. 2026, pp. 25-35, doi:10.8224/journaloi.v75i1.1045.