1. M. JANANI , 2. DR. S. HARIHARAN. CONSUMER BEHAVIOUR TRENDS AND EVOLUTION IN FASHION RETAIL: A STUDY IN VELLORE DISTRICT. Journal of the Oriental Institute, ISSN:0030-5324 UGC CARE Group 1, [S. l.], v. 74, n. 2, p. 173–181, 2025. DOI: 10.8224/journaloi.v74i2.804. Disponível em: https://journaloi.com/index.php/JOI/article/view/804. Acesso em: 30 jun. 2025.