1. MS. APARNA VATS , 2. PROF. (DR) BROTO BHARDWAJ. INFLUENCE OF PRODUCT AND SERVICE ATTRIBUTES OF HEALTH AND WELLNESS PRODUCTS USING NEUROMARKETING SUSTAINABLE STRATEGIES. Journal of the Oriental Institute, ISSN:0030-5324 UGC CARE Group 1, [S. l.], v. 73, n. 3, p. 1772–1783, 2025. DOI: 10.8224/journaloi.v73i3.738. Disponível em: https://journaloi.com/index.php/JOI/article/view/738. Acesso em: 10 apr. 2025.