1. MS. MUSKAN SHARMA, 2. PROF. (DR) BROTO BHARDWAJ. INFLUENCE OF CONTENT MARKETING & E-WOM STRATEGIES ON CONSUMERS’ CASUAL DINING BEHAVIOR: A STUDY OF GEN Z’S SOCIAL MEDIA MARKETING ENGAGEMENT AND USAGE. Journal of the Oriental Institute, ISSN:0030-5324 UGC CARE Group 1, [S. l.], v. 73, n. 4, p. 1339–1362, 2025. DOI: 10.8224/journaloi.v73i4.736. Disponível em: https://journaloi.com/index.php/JOI/article/view/736. Acesso em: 10 apr. 2025.