1. MR. V. VIJAY SWAMINATHAN , 2. M/S K. ARUNA , 3. MRS. P. CHITRA , 4. MRS. MANGAIYARKARASI , 5. DR. N DEEPA , 6. MR. R. RAJESH. THE ROLE OF BUSINESS ANALYTICS IN STRATEGIC DECISION MAKING. Journal of the Oriental Institute, ISSN:0030-5324 UGC CARE Group 1, [S. l.], v. 74, n. 1, p. 481–491, 2025. DOI: 10.8224/journaloi.v74i1.691. Disponível em: https://journaloi.com/index.php/JOI/article/view/691. Acesso em: 10 apr. 2025.