DR. K. GANDHI. INFLUENCE OF DIGITAL ADVERTISEMENTS ON CHANGING CUSTOMER BUYING BEHAVIOR IN CHENNAI CITY. Journal of the Oriental Institute, ISSN:0030-5324 UGC CARE Group 1, [S. l.], v. 74, n. 1, p. 136–148, 2025. DOI: 10.8224/journaloi.v74i1.633. Disponível em: https://journaloi.com/index.php/JOI/article/view/633. Acesso em: 23 feb. 2025.