DR.SUDIPTA PAL. The Rise of Live Streaming Commerce: A New Era of Interactive Shopping. Journal of the Oriental Institute, ISSN:0030-5324 UGC CARE Group 1, [S. l.], v. 71, n. 2, p. 16–32, 2024. DOI: 10.8224/journaloi.v71i2.54. Disponível em: https://journaloi.com/index.php/JOI/article/view/54. Acesso em: 19 sep. 2024.