MR. CHITRANKA K * AND DR. M R JHANSI RANI **. THE PSYCHOLOGY BEHIND SOCIAL MEDIA PURCHASES: INSIGHTS FROM QUALITATIVE RESEARCH. Journal of the Oriental Institute, ISSN:0030-5324 UGC CARE Group 1, [S. l.], v. 73, n. 3, p. 1291–1313, 2024. DOI: 10.8224/journaloi.v73i3.363. Disponível em: https://journaloi.com/index.php/JOI/article/view/363. Acesso em: 22 nov. 2024.