S. DEIVAYANAI AND DR. M. CHANDRAN,. ROLE OF DEMOGRAPHICS IN THE CLASSIFICATION OF BRAND DOFORMITY AND BRAND LOYALTY PERCEPTION OF CONSUMERS – A STUDY WITH REFERENCE TELECOMMUNICATION SERVICES IN CHENNAI. Journal of the Oriental Institute, ISSN:0030-5324 UGC CARE Group 1, [S. l.], v. 73, n. 2, p. 462–473, 2024. DOI: 10.8224/journaloi.v73i2.152. Disponível em: https://journaloi.com/index.php/JOI/article/view/152. Acesso em: 22 nov. 2024.