MS. PRIYANKA N; DR. S. KAYALVIZHI. IMPACT OF GREEN CLAIMS ON COSMETIC BRAND PERCEPTION AMONG GEN Z AND MILLENNIAL WOMEN IN VELLORE CITY. Journal of the Oriental Institute, ISSN:0030-5324 UGC CARE Group 1, [S. l.], v. 75, n. 1, p. 105–115, 2026. DOI: 10.8224/journaloi.v75i1.1063. Disponível em: https://journaloi.com/index.php/JOI/article/view/1063. Acesso em: 1 may. 2026.