DR. B. BHUVANESWARI. OMNICHANNEL RETAIL DYNAMICS AND CONSUMER EXPERIENCE: AN EMPIRICAL ANALYSIS OF PHYSICAL AND DIGITAL TOUCHPOINTS IN RANIPET DISTRICT. Journal of the Oriental Institute, ISSN:0030-5324 UGC CARE Group 1, [S. l.], v. 75, n. 1, p. 25–35, 2026. DOI: 10.8224/journaloi.v75i1.1045. Disponível em: https://journaloi.com/index.php/JOI/article/view/1045. Acesso em: 4 mar. 2026.