M. RAJEE; P. SARANYA. A COMPARATIVE STUDY OF MICRO AND MACRO INFLUENCERS IN SHAPING CONSUMER PURCHASE DECISIONS . Journal of the Oriental Institute, ISSN:0030-5324 UGC CARE Group 1, [S. l.], v. 74, n. 4, p. 261–279, 2026. DOI: 10.8224/journaloi.v74i4.1040. Disponível em: https://journaloi.com/index.php/JOI/article/view/1040. Acesso em: 21 feb. 2026.