HRITIK PATEL. FACTORS INFLUENCING ONLINE PURCHASE DECISIONS OF CONSUMERS: A PRIMARY DATA STUDY. Journal of the Oriental Institute, ISSN:0030-5324 UGC CARE Group 1, [S. l.], v. 74, n. 4, p. 154–161, 2026. DOI: 10.8224/journaloi.v74i4.1021. Disponível em: https://journaloi.com/index.php/JOI/article/view/1021. Acesso em: 28 jan. 2026.