1 A. HariKrishnan, 2 Dr. G. Rajesh Kumar. (2024). IMPACT OF TECHNOLOGY IN FINANCIAL SERVICES: A STUDY AMONG THE RETAIL CUSTOMERS OF FINANCIAL SERVICES IN CHENNAI CITY. Journal of the Oriental Institute, ISSN:0030-5324 UGC CARE Group 1, 73(3), 421–436. https://doi.org/10.8224/journaloi.v73i3.238