S. Deivayanai and Dr. M. Chandran,. (2024). ROLE OF DEMOGRAPHICS IN THE CLASSIFICATION OF BRAND DOFORMITY AND BRAND LOYALTY PERCEPTION OF CONSUMERS – A STUDY WITH REFERENCE TELECOMMUNICATION SERVICES IN CHENNAI. Journal of the Oriental Institute, ISSN:0030-5324 UGC CARE Group 1, 73(2), 462–473. https://doi.org/10.8224/journaloi.v73i2.152