Dr.J.Yamuna 2025. IMPACT ON CONSUMER PERCEPTION TOWARDS GREEN MARKETING IN FAST MOVING CONSUMER GOODS WITH SPECIAL REFERENCE TO CHENNAI. Journal of the Oriental Institute, ISSN:0030-5324 UGC CARE Group 1. 74, 1 (Apr. 2025), 709–715. DOI:https://doi.org/10.8224/journaloi.v74i1.748.