Mrs. K. Vidhya 2025. A STUDY ON PART AND POWER OF DATA MINING IN BUSINESS ANALYTICS. Journal of the Oriental Institute, ISSN:0030-5324 UGC CARE Group 1. 74, 1 (Mar. 2025), 468–480. DOI:https://doi.org/10.8224/journaloi.v74i1.689.