Rahul Vashisht 2024. The Rise of Emerging Markets: Opportunities and Challenges for Multinational Corporations. Journal of the Oriental Institute, ISSN:0030-5324 UGC CARE Group 1. 70, 4 (Jul. 2024), 173–182. DOI:https://doi.org/10.8224/journaloi.v70i4.107.