[1]
Ms. PRIYANKA N and Dr. S. KAYALVIZHI 2026. IMPACT OF GREEN CLAIMS ON COSMETIC BRAND PERCEPTION AMONG GEN Z AND MILLENNIAL WOMEN IN VELLORE CITY. Journal of the Oriental Institute, ISSN:0030-5324 UGC CARE Group 1. 75, 1 (Apr. 2026), 105–115. DOI:https://doi.org/10.8224/journaloi.v75i1.1063.